Photobook Interviews: William Gonzalez

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Get down to the beat as we party it up with William “Pyramyth” Gonzalez. One half of the EDM duo, Groove Cartel, William comes from Mexico and is as you can guess, all about the rhythm! He’s very passionate about music and he wants to share his tale of how dedication to his craft has brought him to where he is.


Visual51. Yo man.. Glad to have you with us. Describe yourself and your work. What should we know about you, and what do you want us to know about what you do?
So my name is William, I’m 28 and I’m a Music Producer and DJ by profession. I live in Guadalajara Jalisco, a city in México, known for great weather, our artistic movement and of course, tequila! I have my own studio, producing my own projects such as Groove Cartel, Jackspot, or commercially producing and coaching other artists. I also do mastering and mixing services, for mostly electronica genres. I’m a part-time private teacher, but it’s more like an educational assistant.

When it comes down to describe myself, I would say i’m very chilled, but passionated about what I do. I take my time very seriously and try to make the most out of it. Before, with my work, I used to work long long hours to make sure things are perfect, but now I try to be more efficient. Which means less time spent on just one thing as I strive to be as precise as I can, so that I have more time for other things.




2. How did you get started in the scene?
I got involved in music when I was 14 years old. My brother came back one day with this super weird low resolution step sequencer and I got instantly in love with it. I began experimenting with sounds, making weird noises, then it all began with synthesis, piano lessons and my first rock band.
I am musically trained, having studied sound engineering, but when it comes to performing my music I go to the DJ world!




3. So what does an average day look like for you?
Well I take 5 minutes before actually getting off my bed, thinking and visualising how I’m going to go about my day. I do a little of social networking and checking stuff for a bit, then I usually kick-off the day with exercise, breakfast and a good shower.
Then I spend the rest of my time in the studio working on several different things. I try to end my day around 10ish, but it often takes a little bit more time, depending on the amount of project I’m working on.


“I have figured out that
for me – music is therapy.”


4. You found your life calling back when you were 14 years old. What would say to someone still in search of theirs?
Finding passion so early life is either a curse or a blessing. I found my passion in music and the music business because it’s so big and so wide that you can change your music style whenever you want to and enter a whole new scene. I’ve tried several things and some I like, and some I don’t, but they were all related to music.
I’d say that the way to find your passion is just try things that you’re scared of doing, and if you can reach that threshold and you can do it often then you might have found your passion.


5. Walk us through your creative process.
My creative process can be eccentric or pretty objective. Creativity is not something that I find in the way, but I still do stuff to get it down to work for me. If I’m running out of inspiration I’d just take it slow. I would start doing some exercises, eat better, sleep well and it’s just usually a matter of 2 to 3 days until it flows back while i’m at work.




6. What and/or who are your influences?
When it comes to influence, I have to say that some of them are kind of far away from each other; like they might not be the exact kind of music I do, but some are figures that I find absolutely intriguing.
Beethoven, is one of the most interesting characters I’ve found along the way – his story, his musical genius.
Also, I’ve found my self influenced by some of the most random stuff, like deep talks that stimulate me and create a whole atmosphere that gets ideas going and becomes my inspiration for the next couple months! It all depends on the mood.


“In the end, Passion first”


7. How would you say you’ve evolved since you began hitting the scene? Both personally and as a musician.
Evolving as a person is key in the industry. I used to be that shy kid, with some sorta musical skills, but they were mostly there because I was all day with a computer. I would have to say that since the beginning I was heavily focused on music – going from 9am to 9pm in my teens and my early 20’s, which created a great learning atmosphere all around. I was lucky enough to be surrounded by truly inspiring people that very often would share their love of music with me, helping me out with stuff that made me grow faster than I would have without them.
This is the time I realized that music was something that really makes me think about the future. I have figured out that for me – music is therapy.
It’s something that has changed my life, seeing combination of waves and numbers.
Everytime I count, I try to keep some kind of pattern in my mind. A constant sequence of numbers counting. There was this doctor when I was a kid who said it was symptoms of OCD, and he strongly recommended that I keep using music during my free time. Suddenly it just became an instinct. Then I began to earn money out of it.
My first important project was called ESD live. A psychedelic trance oriented style, which gave me the chance to travel all around México. This year I’ll be playing it for the 4th time.
Then came Pyramyth, a glitch hop, dubstep, trap, weird thing that got a lot of attention in the scene.




8. You got the chance to strut your stuff all around Mexico. Where to from here? What’s next?
Traveling around Mexico through my projects is a great experience, but I’m looking for a chance to tour Europe through Groove Cartel. Right now I’m in the process of lining up my next row of projects, being more focused and knowing better on how to do the business.
I have big plans for them, and I try to conceive what is best for everyone involved. It’s a business after all, and it needs to be sustainable. In the end, Passion first, but income comes in at a close second.


Follow William on Instagram


Check out Groove Cartel’s Music Video “Go”








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